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Why Is Content Engineering Important?
Content engineering is the practice of organizing the shape, structure, and application of content. Content engineering is broken down into seven primary disciplines: model, metadata, markup, schema, taxonomy, topology, and graph.
Creating and delivering engaging content experiences to customers across multiple channels challenges even the largest organizations. Layer in personalization, interaction, and hundreds of device types, and it’s no wonder marketing technologists have trouble keeping up!
Digital Data Transformation
Content engineering bridges the gaps between strategy and development. Working with content strategy, content engineering transforms static content into a form that’s atomic, intelligent, structured, and quantum. Sophisticated content that is designed for reuse – omnipurpose content – requires thoughtful architecture and planning. It takes engineering and teamwork.
The content strategist plans for the creation, publication, and governance of useful, usable content. Strategy targets the ‘who, what, when, where, and why’ of content experiences and assets.
- The content engineer organizes the shape, structure, and application of content assets. Engineering targets the ‘how’ of content assets, platforms, and publication.
- Together, they work to specify how audiences should receive content, how devices should display content, and how content can be omnipurpose.